I only work with amazing clients (I call them people). We don't have to change the world but we have to enjoy working together.
Passion is everything. We both have to love the thing we're about to make together. If we don't why should anybody else?
*if you don't think you are interesting we should talk!
Sometimes I'll disagree with you and sometimes I'll be wrong. It's usually because nobody knows your industry as well as you do*.
Every design project should start with a lot of questions. If somebody doesn't ask a 'stupid' question (more on that later) then we're doing it wrong.
Already convinced? There's no time like the present for that phonecall.
*if you don't know your industry I'm probably not the right designer for you.
My studio (work) space doesn't have a ping pong table because I'm not a clone of my competitors*.
When I'm working I'm working. When I'm not working I'm not at work. I'm never playing ping pong.
*It should go without saying that social media counts as work...
Brand building is all about your ROI. You wouldn't spend money on any other part of your business without expecting a return on your investment. Branding and design work is no different.
Your design budget doesn't have to be massive yet. It's my job to help you build your business, which will justify an increased spend on design!
Tight budget right now? We can work something out.
*I love not for profits, charities and social enterprises.
There's this odd idea graphic designers have been peddling. That your bottom line is directly related to having a really nice logo. It's rubbish*.
For your business to work everything has to work. Just ask the UK's number one design agency. I like the way that Simon thinks, it influences the way I work.
*a really nice logo does help.
Know what you think you want but you're not sure what the next step is?
Pro tip: Don't invite loads of agencies to a 'blind' tender. Your design partner must understand who you are and what your business needs.
Only you know what you need. I stand by this whether you already know it or not. You might not know how to get what you need—it's usually not a logo.
Nobody can meet your challenges if they haven't talked to you first.
Really talked, with coffee. Let's start with that?
*I will tender, after that coffee...
I work with and for people who I have fun with on projects I care about.
*they're all very different kinds of people